No matter who you are, or where you are, the
chances are that our products are a familiar
part of your daily routine.

Every day, at Southern Africa, people reach for Trade Kings products. Our brands are trusted everywhere and, by listening to the people who buy them, we have grown into one of the Southern Africas most successful consumer goods companies. In fact, 40 million times a day, someone somewhere chooses a Trade Kings product.

Look in your fridge, or on the bathroom shelf and you are bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes fresh.

Peoples lives are changing fast. As the way we all live and work evolves, our needs and tastes change too. At Trade Kings we aim to help people in their daily lives. So we keep developing new products, improving tried and tested brands and promoting better, more efficient ways of working.

We have a portfolio of brands that are popular as regional products and local varieties of famous name goods. This diversity comes from two of our key strengths:

Strong roots in local markets and first-hand knowledge of the local culture

World-class business expertise applied internationally to serve consumers everywhere

Focusing on performance and productivity, we encourage our people to develop new ideas and put fresh approaches into practice. Hand in hand with this is a strong sense of responsibility to the communities we serve. We dont only measure success in financial terms; how we achieve results is important too. We work hard to conduct business with integrity respecting our employees, our consumers and the environment around us.

At the heart of the corporate purpose, which guides us in our approach to doing business, is the drive to serve consumers in a unique and effective way.

Our Purpose

Our purpose in Trade Kings is to meet the everyday needs of people everywhere to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life.
Our deep roots in local cultures and markets around the world are our unparalleled inheritance and the foundation for our future growth. We will bring our wealth of knowledge and international expertise to the service of local consumers a truly multi-local, multinational.
Our long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively and to a willingness to embrace new ideas and learn continuously.
We believe that to succeed requires the highest standards of corporate behaviour towards our employees, consumers and the societies and world in which we live. This is Trade Kings's road to sustainable, profitable growth for our business and long-term value creation for our shareholders and employees.